W1
Week One Labs

MVP Development in San Diego — Built for the Real Founder, Not the Pitch Deck

A San Diego MVP development partner for healthtech, defense-tech, and SaaS founders who need engineering discipline without coastal-agency overhead.

San Diego is a startup ecosystem that does not fit the Silicon Valley playbook. The biggest local industries — biotech, healthtech, defense, and naval research — operate on slower regulatory cycles than the move-fast-and-break-things SF model rewards. Most MVP agencies are calibrated for B2B SaaS targeting SF Series A customers and are mis-fitted for a San Diego founder building a HIPAA-aware healthtech app or a dual-use defense-tech product. Week One Labs runs a 14-day fixed-price MVP sprint that adapts to the real product: a healthtech MVP gets HIPAA-considerate architecture from Day 1, a consumer DTC MVP gets payments and analytics wired from Day 1, and a SaaS MVP gets the multi-tenant data model done right. Same fixed price ($9K-$18K), same 14-day window, calibrated to the actual product you are building.

San Diego engagements run async on Pacific time. The nightly Loom walkthrough is more honest than any status meeting and slots between your real day — meetings with UCSD partners, regulatory consultations, or customer development calls.

Use cases

  • Healthtech MVPs with HIPAA-considerate architecture — encrypted at rest, audit logging, BAA-ready hosting from Day 1
  • DTC and consumer brand MVPs — Shopify + custom storefront, subscription billing, real fulfillment integrations
  • B2B SaaS MVPs targeting San Diego biotech, life sciences, and clinical research organizations
  • Internal SaaS for ops teams at San Diego scale-ups — replacing spreadsheets, Airtable, and brittle Zapier chains
  • Mobile MVPs on React Native + Expo for consumer products targeting California iOS-heavy users
  • AI-powered SaaS MVPs — RAG over private knowledge bases, prompt orchestration, eval, with production hygiene

Why Week One Labs

  • Senior US-based engineer with shipped Shopify App Store apps and production mobile apps in the App Store and Play Store
  • Fixed price — your number is locked Day 0, no hourly creep, no scope drift, no surprise invoices
  • You own 100% of the code, the repo, and the deployment infrastructure from Day 1
  • Stack chosen for hireability — TypeScript, Next.js, Postgres, Stripe — your future engineering hire already knows it
  • Pacific time async communication — no daily standups, no required calls, nightly Loom walkthroughs you can review on your schedule

Process

Step 1
Day 0 — scoping call & frozen spec

A 30-minute call to map your idea to a buildable Sprint 1 scope. One user, one core flow, one success metric. Spec is written and approved before a line of code is committed.

Step 2
Days 1–7 — core flow + infrastructure

Auth, database, deployment pipeline, and the skeleton of your primary feature shipped to a real production URL by Day 7. End-of-day Loom walkthroughs — no status meetings.

Step 3
Days 8–13 — polish + payments

Edge cases, payments (Stripe), analytics, error tracking, and a brand-aligned UI pass. Real users can sign up, pay, and use the product by Day 13.

Step 4
Day 14 — launch & handoff

Production launch, README + runbook, repo transferred to your GitHub org, and a 60-minute walkthrough. From here: scope Sprint 2, take it in-house, or hire any developer in the world. Your code, your call.

Who this is for

  • San Diego healthtech and digital health founders building toward a clinical pilot or seed round
  • Defense-tech, dual-use, and SBIR Phase I/II founders needing a real working prototype, not a slide deck
  • DTC consumer brand founders launching with Shopify + custom storefront and real subscription billing
  • UCSD spin-outs and academic founders translating research IP into a commercial MVP

Who this is not for

  • Classified or clearance-required work — I am happy to refer you to integrators who do this
  • Projects requiring on-site presence, in-person workshops, or daily synchronous meetings
  • Open-ended scopes — Sprint 1 freezes the spec on Day 1 by design

FAQs

How much does MVP development cost in San Diego?+

A 14-day production MVP is fixed at $9,000-$18,000. Validation MVPs (landing + waitlist + thin backend) run $5K-$9K. Sprint 2 scale-ups (admin panel, AI feature, second persona, mobile companion) run $8K-$20K. You get a fixed number before any code is written — no hourly billing, no scope creep.

Can you build a HIPAA-compliant healthtech MVP?+

A Sprint 1 MVP is not HIPAA-certified — full HIPAA compliance involves a BAA with your hosting provider, formal documentation, and policies that take longer than 14 days. But the architecture is built so HIPAA is a path, not a rewrite: encrypted at rest, encrypted in transit, audit logging on PHI access, role-based access control, no PHI in logs, BAA-ready hosting (AWS or GCP). When you onboard your first clinical pilot, you are weeks of paperwork away, not months of refactoring.

Do you work with defense or dual-use technology projects?+

Yes for unclassified, dual-use, and DoD-adjacent commercial products — particularly the early-stage SBIR Phase I/II validation work that needs a real MVP to demonstrate technical feasibility. For classified work or anything requiring clearance, I am not the right fit and I will tell you up front so you can find an integrator with clearance on staff.

How does this compare to working with a local San Diego agency?+

Most San Diego digital agencies are excellent at marketing sites, Shopify storefronts, and WordPress builds — but few specialize in fixed-price production MVP development with a single senior engineer accountable from spec to deploy. Week One Labs is built for exactly that gap: production MVPs in 14 days, fixed price, you own the code, no subcontractors, no agency markup.

Will you work with a UCSD spin-out or academic founder?+

Yes. Academic founders are often the most interesting clients — clear customer (the research community or a specific clinical workflow), well-defined problem, and IP that actually has defensibility. The challenge is usually scoping the MVP narrowly enough to ship in 14 days, which is exactly the work of Day 0.

Can you integrate with our existing Salesforce, Epic, or other enterprise systems?+

Yes — integration MVPs are a common Sprint 1 scope. Salesforce, HubSpot, Stripe, Shopify, Slack, Notion, and HL7/FHIR for healthtech are standard. Custom enterprise APIs (Epic, Cerner, internal ERPs) require an extra scoping conversation since their API access models vary and some require months of vendor onboarding before code can be written.

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